The situations have been diverse. Let me provide an oft-repeated example: Most authors write an abstract either as an introduction to or as an advertisement of the full paper. Instead, an abstract must be written as a complete, although tiny, paper––with the supposition that the full paper accompanying it does not exist. The abstract must include the following components: a brief background, brief descriptions of methods and chief results, and significant conclusions. The WWJD moment comes when the authors of a submitted paper ignore detailed instructions to rewrite the abstract properly, quite possibly because it is viewed not as the most important part of a paper but as simply a ritual paragraph. I mutter “WWJD,” often at the crack of dawn when peace and quiet reign supreme, and rewrite the abstract for the authors. Imagine my anguish when I later find out that the published abstract had my changes partially undone. Invoking WWJD, I resolve yet again not to stop editing abstracts.