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24 May 2022 Behaviour profile on social media: TikTok and QQ
Abdiaziz Omar Hassan, Lili Wang, Abdulkadir Abdulahi Hasan, Sohaib Latif
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Proceedings Volume 12260, International Conference on Computer Application and Information Security (ICCAIS 2021); 1226022 (2022) https://doi.org/10.1117/12.2637412
Event: International Conference on Computer Application and Information Security (ICCAIS 2021), 2021, Wuhan, China
Abstract
This research seeks to investigate the behaviour profile on social media platforms, using the case of Tik Tok and QQ. Social media platforms are used for many purposes, including the requirements and gratifications, as well as to satisfy various social media needs. As such, these factors were utilised as the independent variables of this study, while social media adoption was treated as a dependent variable. Primary data was collected by using a questionnaire survey to obtain quantitative information. A survey method including self-administered questions was used to collect the study’s data. This study used random sampling to identify individuals who would likely use media sites like as Tik Tok and QQ. Based on the findings of this study, uses and gratifications, social media needs, and social media technology have a positive effect on social media adoption. Owing to the increasing number of social media platforms as a result of technological changes, there is need for researchers to continuously investigate the key factors influencing the adoption of different social media platforms.
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Abdiaziz Omar Hassan, Lili Wang, Abdulkadir Abdulahi Hasan, and Sohaib Latif "Behaviour profile on social media: TikTok and QQ", Proc. SPIE 12260, International Conference on Computer Application and Information Security (ICCAIS 2021), 1226022 (24 May 2022); https://doi.org/10.1117/12.2637412
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KEYWORDS
Web 2.0 technologies
Reliability
Social networks
Factor analysis
Mathematical modeling
Scanning electron microscopy
Shape memory alloys
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