How reputation and risk increase company value through innovation

Budi Rustandi Kartawinata; Mahendra Fakhri; Aditya Wardhana; Agus M. Hidayat; Adrianza Putra

doi:10.1117/12.3011610

19 December 2023 How reputation and risk increase company value through innovation

Budi Rustandi Kartawinata, Mahendra Fakhri, Aditya Wardhana, Agus M. Hidayat, Adrianza Putra

Proceedings Volume 12936, International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023); 129360O (2023) https://doi.org/10.1117/12.3011610
Event: International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 2023, Istanbul, Turkey

Abstract

MSMEs going up class means that their business can grow and of course be accompanied by increased productivity. It's not enough that they also have to have increasing competitiveness so that they have the potential to reach higher levels. If initially it was only a micro business and then it grew into a small business, then it increased to a medium business and finally it could become a big business. This study aims to study the influence of company reputation and risk management on company value with creativity and innovation of interneming variables in companies belonging to small and medium enterprises (MSMEs) that have the potential to become international-scale companies, where the company is CV Gammara Jaya Mondial. The research method used is descriptive analytic survey method with the number of samples as company stakeholders as respondents. The measured characteristics of each respondent are entrepreneurial creativity, entrepreneurial innovation, and firm value. The type of data collected from primary data. The results of the study found that company reputation and risk management had a significant effect on firm value, creativity had a significant effect on firm value, innovation had a significant effect on firm value, creativity and innovation had a significant effect on firm value directly or indirectly, for that it is necessary to do further research based on more varied sampling and longer duration, so that generalizable results are obtained.

(2023) Published by SPIE. Downloading of the abstract is permitted for personal use only.

Citation Download Citation

Budi Rustandi Kartawinata, Mahendra Fakhri, Aditya Wardhana, Agus M. Hidayat, and Adrianza Putra "How reputation and risk increase company value through innovation", Proc. SPIE 12936, International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 129360O (19 December 2023); https://doi.org/10.1117/12.3011610

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