Emerging 5G technologies bring various new opportunities for the media sector. In particular, they allow the incorporation of ultra-high resolution video formats and immersive augmented, virtual, and extended reality content into low-latency streaming applications while providing a reliable and high-quality user experience. In this paper, we focus on streaming 8K immersive content in a transmedia scenario and validate the feasibility of efficient, cost-effective solutions by measuring the added value brought by the latter. This is done using various key performance indicators in the framework of a European innovation project called 5GMediaHUB, with a scenario focusing on Interactive Digital Narratives. The main story is presented linearly to the user on the first screen, relying on an encoded video stream with marked frames. Each marked frame prompts the user to interact with the story on a secondary screen. The user is finally immersed in a Virtual Reality experience by completing a quiz on the second screen. The quality of the transmitted video is a critical requirement in this scenario, as well as a very low jitter and packet loss. Overall, a very low latency is required to allow effective and satisfactory interaction.
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