Management Strategy For High Technology Small Business

Curt Deckert

doi:10.1117/12.956717

30 October 1978 Management Strategy For High Technology Small Business

Curt Deckert

Proceedings Volume 0151, The Business Side of the Optics Industry IV: Managing Engineering and Research; (1978) https://doi.org/10.1117/12.956717
Event: 22nd Annual Technical Symposium, 1978, San Diego, United States

Abstract

In the past few years it has become more difficult to start and run a successful small high technology business due to a variety of factors. It is now becoming necessary to consider business strategy as a central function of Management in times of economic and social uncertainty, material and capital limitations, and competition from other small and large business. After introducing strategy, management involvement, and kinds of strategy, the paper relates strategy to objectives, strengths, and constraints. Here one needs to think out what his continual involvement with the business will be as it progresses. This paper also deals with particular strengths and weaknesses of small business and particular characteristics of high technology business which can be used to advantage. A proposed methodology for strategy formulation is presented. Outside help for outward and inward visibility is encouraged in functional areas where an organization is weak. Implementation of strategies are discussed relative to short term actions and long term planning. It is concluded that good strategy is needed for growth, stability, and even survival.

Citation Download Citation

Curt Deckert "Management Strategy For High Technology Small Business", Proc. SPIE 0151, The Business Side of the Optics Industry IV: Managing Engineering and Research, (30 October 1978); https://doi.org/10.1117/12.956717

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