Considering the green development of enterprises and combining the connotation characteristics of agricultural product cold chain logistics, the factors affecting the efficiency of agricultural product cold chain logistics enterprises are constructed from five dimensions: finance, customers, green environmental protection, cold chain operation, and technological development. Combined with DEMATEL method for empirical analysis. According to the research results, it is shown that the utilization rate of refrigerated trucks, environmental management system certification, and R&D investment rate are the key factors affecting its development. Based on this, we can promote the long-term development of agricultural cold chain logistics enterprises by improving the efficiency of cold chain operation, strengthening green environmental protection capabilities, and attaching importance to the construction of smart logistics.
Considering the green development of enterprises and combining the connotation characteristics of agricultural product cold chain logistics, the factors affecting the efficiency of agricultural product cold chain logistics enterprises are constructed from five dimensions: finance, customers, green environmental protection, cold chain operation, and technological development. Combined with DEMATEL method for empirical analysis. According to the research results, it is shown that the utilization rate of refrigerated trucks, environmental management system certification, and R&D investment rate are the key factors affecting its development. Based on this, we can promote the long-term development of agricultural cold chain logistics enterprises by improving the efficiency of cold chain operation, strengthening green environmental protection capabilities, and attaching importance to the construction of smart logistics.
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