Biomedical Technology Transfer A Manufacturer's Viewpoint

Dean O. Morton

doi:10.1117/12.954671

11 March 1976 Biomedical Technology Transfer A Manufacturer's Viewpoint

Dean O. Morton

Proceedings Volume 0072, Cardiovascular Imaging and Image Processing: Theory and Practice; (1976) https://doi.org/10.1117/12.954671
Event: Cardiovascular Imaging and Image Processing: Theory and Practice, 1975, Palo Alto, United States

Abstract

In the case of the ultrasonoscope, agree with Professor Enthoven's analysis and his conclusTon. The product is not significantly better than others already on the market to offer a competitive advantage worthy of the investment and uncertainties associated with the process of bringing it to market. Clinical benefits such as portability, safety and flexibility are important in their own right, but seem marginal here in competitive product differentiation. And, for a company without an established position in the field, these are not the sort of contributions that make for successful market entry.

Citation Download Citation

Dean O. Morton "Biomedical Technology Transfer A Manufacturer's Viewpoint", Proc. SPIE 0072, Cardiovascular Imaging and Image Processing: Theory and Practice, (11 March 1976); https://doi.org/10.1117/12.954671

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