We investigate the optimization of direct measurement twin beam (signal-idler) quantum illumination. We focus on each of the three main components of such a system in turn: the detectors, the light beam parameters and the information processing protocol. Surprisingly, there can be an advantage to having a signal detector whose quantum efficiency is significantly less than perfect. This advantage does not vanish in the quantum lidar limits of low object reflectivities or signal strengths. We show that decreasing the pulse separation, while keeping the photon flux fixed to retain the same degree of covertness, can improve target detection performance dramatically. Finally, we show that post-selecting on the idler detector firing is sub-optimal for target detection.
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