The image navigation and registration (INR) performance assessment for the Geostationary Operational Environmental Satellite-R (GOES-R) Advanced Baseline Imager (ABI) is an image registration process at the subpixel level, which involves the registration of images from GOES-R ABI with corresponding images from Landsat at the same scene. We present an optimized image registration algorithm for GOES-R ABI INR performance assessment (GAIPA): a gradient descent algorithm with a Sobel edge-enhancement procedure and a normalized lookup table (NLUT) image transformation (GDSN), which is an area-based image registration approach with Pearson correlation as the similarity metric. Sobel edge enhancements increase the sensitivity of Pearson correlations that lead to much improved registration accuracy. NLUT transformations minimize radiance differences between GOES-R ABI images acquired at different times and Landsat reference images on image registration outcomes, which lead to improvements in correlation values and quality of image registration outputs. Evaluations of registration accuracy and quality metrics in GDSN show considerable improvements in computational efficiency, registration accuracy, and quality over the approach implemented on the image INR performance assessment tool set. Pearson correlations can be effective and robust similarity metrics in image registration at the subpixel level with implementing Sobel edge enhancement and NLUT transformation. The statistical analysis of the image registration outputs for GAIPA shows the new algorithm provides considerable improvements in reducing the uncertainties in the registration outputs.