Mr. Jiajun Jiang Profile

Jiajun Jiang

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Proceedings Article | 2 June 2023 Paper

Study on people's consumption of bottled water by big data analysis algorithms

Jiajun Jiang, Weilun Huang

Proceedings Volume 12625, 126253D (2023) https://doi.org/10.1117/12.2669941

KEYWORDS: Water, Industry, Cognition, Water quality, Packaging, Manufacturing, Data analysis, Statistical analysis, Safety, Minerals

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With the rapid development of modern society, people's quality of life has improved rapidly, leading to the apparent improvement of water quality requirements and more attention to health problems. At this time, bottled water with the health of the logo into people's vision gradually opened the bottled water market. This paper analyzes consumer behavior of bottled water (CBBW) and its influencing factors through a literature review, questionnaire survey and SPSS model and combined with the methods of big data analysis algorithms, analysis of variance, analysis of regression. analysis Of Effects and other methods to explore Consumer frequency of bottled water and consumer amount of CBBW are studied. Among the influencing factors, demand cognition of CBBW, advantages cognition of CBBW, felling cognition of CBBW and marketing cognition of CBBW are studied. At the same time, the influence of individual factors on CBBW is also studied. According to the questionnaire analysis, Demand cognition of CBBW (DCCB), Advantages cognition of CBBW (ACCB), Feelings cognition of CBBW (FCCB), and Marketing cognition of CBBW (MCCB) are the main influencing factors of CBBW.

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