This course explains how to evaluate the quality of an image using numerical scales and physical standards; and how to predict the distribution of quality that would be produced by a pictorial imaging system under conditions of actual customer use. A framework is presented for conducting calibrated, extensible psychometric research so that results from different experiments can be rigorously integrated to construct predictive software using Monte Carlo simulations. Development of generalized objective metrics correlating with perceptual attributes based on psychometric data is discussed in detail and a number of examples of practical applications to product design are provided.